Millennials make up nearly 75% of the workforce and 90% of new parents. As they start their own families, they face rapid rises in healthcare, childcare and education costs.
Millennials also care about a broader range of issues than most employers are set up to offer. They want gender equality as they pursue careers and parenthood, they seek out products that save them time, they solve problems with their smartphones first, they are cautious about which companies they trust and have a rising sense of social responsibility. When choosing between jobs with comparable pay and responsibilities, 96% say that healthcare benefits are the most important factor.
First time mothers are 5 years older than they were in the 1980s due largely to an increased focus on careers: 48% of employees delay starting a family to focus on their careers. Biology isn’t keeping up with this societal trend and the need for fertility care is rising rapidly. Millennials are turning to methods like IVF, egg freezing and surrogacy more than any previous generation - unfortunately many can’t afford them with costs rising to tens of thousands of dollars for the most expensive treatments. Benefits can help and employees expect them to.
Benefits tell employees what a company cares about and yet <25% have family planning benefits and most of those that do have very limited coverage. Companies like Nubundle can allow companies to offer these benefits at low to no cost. Providing family planning and fertility support will increase care provided and potentially offset healthcare expenses by up to 4.1% through increased loyalty, reduced churn, increased productivity, and lower maternity health care expenses.
 Winograd, Morley and Michael Hais. “How Millennials Could Upend Wall Street and Corporate America.” Governance Studies at Brookings. The Brookings Institution. May 2014.
 Goldman Sachs Global Investment Research. “Millennials Moms: Spending implications from a new generation of parents.” 2015
 “The Millennial Mind Goes to Work: How Millennial Preferences Will Shape the Future of the Modern Workplace.: Bentley University, commissioned survey. October 2014.