The female talent pool in America is growing and now makes up over half in universities, grad schools, and law schools(1). Companies that tap into this talent pool and recruit women for management roles outperform their industry averages on many metrics, including profitability (ROE, EBITDA, and stock price growth)(2). And yet, many companies struggle to retain this talent pool once those women become mothers.
In the US, 43% of new mothers don’t return to the workforce(3). This is a disappointing and costly outcome for both companies and women. Replacing an employee who leaves after childbirth can cost anywhere from 20% to 213% of an employee’s annual salary(4).
In order to attract and retain top female talent, companies like McKinsey and Facebook have begun to offer more family-friendly benefits, including generous fertility coverage and longer periods of paid maternity leave. The positive impact of these benefits offerings, for both the employer and employee, is clear: 73% of employees are more grateful, 61% feel more loyal and 53% stayed longer when their employers offer fertility coverage alone(5).
The problem is not every company has the same access to resources and budget as these global companies. The reality is no matter how much a business cares or believes in the value of these benefits for its employees, small and medium-sized businesses can’t afford to spend the tens or hundreds of thousands of dollars per employee that fertility and family planning benefits traditionally cost.
That’s exactly why we created Nubundle: to create a high-quality fertility benefit option that is not only affordable for the employer but also creates ROI quickly.
“Nubundle offers such a valuable service to our employees, by giving them somewhere to go and someone to talk to when they’re struggling with these types of all-consuming issues.” VP of Talent, Wyzant
The Nubundle concierge platform provides access to fertility experts along with concise, reliable content designed to educate members and their families throughout their care journey. As an employer, Nubundle is a seamless way to make fertility and family planning benefits to all employees and their partners, regardless of their insurance or marital status, and offer straightforward financing for any costs related to treatment.
“The types of fertility benefits that Nubundle offers are something I’m seeing more and more in the market, and are something I’ve wanted to include. They made it so easy to say yes. The cost is so low relative to how much support they’re able to provide our team.” Senior Director of People, project44
Interested in partnering with Nubundle to bring fertility benefits to your employees? Click here to get in touch.
1) Milligan, Patricia et al. “When Women Thrive Businesses Thrive.” Mercer, LLC. 2014.
2) “Women Matter: Gender diversity, a corporate performance driver.” McKinsey & Company. 2007.
3) Light, Paulette. “Why 43% of Women with Children Leave Their Jobs, and How to Get Them Back.” The Atlantic. April 19, 2013
4) Boushey, Heather and Sarah Jane Glynn. “There Are Significant Business Costs to Replacing Employees.” Center for American Progress. November 16, 2012.
5) FertilityIQ Family Builder Workplace Index 2019-2020